THE MODEL

The work is finished
before you see it.

We are not an agency. You do not brief us, we do not present
concepts, and there are no rounds of changes. The brand is finished
when you meet it.

HOW A BRAND IS BUILT

We work out who it is for, what it stands against, and whether it can
actually make money. That comes before anything is designed. Then
the look, the product and the people who can make it, built so it still
works when you are selling a hundred a week.

Each brand is sold once, to one person, and then never offered again.
The building is done. What is left is owning it and running it.

INCLUDED IN EVERY EDITION

01

Naming and strategic positioning

Registered, with the website address and social handles already bought

02

Visual identity system

Logo files, colours, fonts, and how they go together

03

Product samples and packaging direction

What it is made of, what it looks like, what opening it feels like

04

Website foundation

Designed and ready for you to build on

05

Supplier and production pathways

The factories who can make it, and the introductions to reach them

06

Social direction and layout

Your first posts, and how the feed should look

07

Customer email infrastructure

Your email flows are written and ready to switch on

08

Launch roadmap

A plan for the first ninety days, in order

09

Full intellectual property transfer

Everything above is signed over to you

WHO IT SUITS 

For founders who have run something before, or worked inside a
brand, and want their own without spending two years building it.

It also suits people moving out of a job and into something of their own, and anyone who would rather
run a business than invent one.

WHAT IT IS NOT 

NO REVISIONS

The brand is not changed to
suit a brief before you buy it.

NO COLLABORATION

You do not sit in on the build. It is finished when you meet it.

NO SECOND COPY

Sold once, to one person, and never offered again.

The Buyer Guide walks through how this
works, what you get, and what happens after
you buy.

ACCESS THE BUYER GUIDE